Mobile social networking is hot

Today, Mobile social networking has become hot, and becoming hotter day by day :), as we know mobile Internet usage is being rapidly increasing. On the same mobile content providers should also grow parallel to bring mobile social networking a big success.In Mobile social networking one and more people with same interest connects to one another using the mobile phones, we have some web-based social networking websites into mobile such as Myspace and Facebook.

Also there are some specialty based mobile social networkings websites likeNavXS - Exchange location based informationIpling - Find and be found now!Snapmylife - Instant Share and View photosFlobbi - Bluetooth based social network, when your Flobbi user arrives his profile will flash on your mobile phone and you can go ahead to know the personNext2Friends - Video MessagingLets watch how mobile social networking goes...

Strategies For Preparing PPC Keyword List Building
A Five Step Holistic Approach, I introduced some of the most important elements of a successful pay-per-click (PPC) campaign. These elements include keyword research, bidding, ad copy writing, landing page copy writing, and overall Web usability and tracking. Today I would like to concentrate on some strategies to develop your initial PPC keyword list.

Starting a business not as easy as it looks.

Almost two-thirds of Americans have thought about starting their own business, according to a recent Yahoo Small Business poll. Most of them will never act on their thoughts. Roughly 8 percent of the population owns at least one business. The truth is that starting and sustaining a small business is tough. Yet business ownership rises when the economy and employment fall.

How To Build Your List For Free Using Google Adwords.

There are numerous ways you can go about building your list, but in my opinion using Google Adwords, and indeed other pay-per-click sites, is one of the best ways of building a highly targeted list of responsive subscribers. Not only that, but if done correctly, you can effectively build your list for free, as I will demonstrate in the remainder of this article.
I own numerous websites in a variety of niches, and have successfully built up large lists of subscribers for a lot of these sites. A large percentage of these subscribers have come from Google Adwords alone, and best of all it's hardly cost me anything at all.

What click fraud looks like in 2006 “If you’d told me two years ago that I’d be talking about click fraud daily,” says a security analyst from one of the major search engines, “I’d have laughed at you, now it’s the major focus of my job.” It’s not that click fraud didn’t exist two years ago. In one form or another, click fraud has been a part of the PPC advertising scene since the earliest days of the Internet. The sheer scope of the problem has exploded in the past few years thanks in large part to the success of Google’s AdSense program. http://www.payperclicksearchengines.com/articles/84/1/Click-fraud-in-2006 http://payperclick-india.blogspot.com/

Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio. Using the sessions from SES NY as a guideline, I'm going to introduce you to what the "experts" are doing in PPC. There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay. Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there. The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the market with unique ways to help you improve your PPC results. http://www.addme.com/issue375.htm http://payperclick-india.blogspot.com/

Online retailing 'to grow 40%' Internet shopping is to undergo huge growth in the next year as more consumers are getting access to broadband connections, according to latest research. Sales over the net will reach £42 billion in 2007, up from £30 billion this year, according to the Interactive Media in Retail Group (IMRG) and online consumption is predicted to break the £7 billion barrier over the upcoming festive period. This trend supports the findings from the latest research by the Office for National Statistics which said that the fastest growing part of the retail sector was in that of non-physical stores in the last three months. Its growth of 3.3 per cent is its strongest since July 2004 and is believed to be due to increased growth by specialist internet retailers. James Roper, chief executive at IMRG, said: "The take up of broadband is one of the main factors leading this. Shopping online without broadband can be a bit of a pain, but more and more people are getting quicker connections and finding it easier to do." He added that the growth of online retailing will continue into the long-term: "There has also been impetus from the extra investment made on the supply side. Big retailers, such as John Lewis, Comet and Tesco, are seeing the benefit, but it really is only just starting." http://payperclick-india.blogspot.com/

Online retailing up 40% this Christmas Internet shopping is expected to boom this festive period as the Royal Mail predicts it will deliver 100 million items throughout the UK, some 30 million more than in the same period last year. Interactive Media in Retail Group (IMRG) estimates that Brits will spend £7 billion in the ten weeks leading up to Christmas, averaged some £4 million every hour. Research by the mail group suggests that retailers should target their products not at the iPod generation but at baby boomers as 45-54-year olds are the biggest online shoppers, having spent £724 on average in the first eight months of the year. Catherine Campbell, head of multi-channel retail at Royal Mail, said: "The traditional catalogue has also seen an evolution with the emergence of the internet retailers are increasingly using catalogues and brochures to encourage people to buy from them online." Meanwhile, James Roper, chief executive of IMRG, said that over half of Brits will buy some goods online and "some will only shop on the internet for their Christmas presents". He added: "People are shopping more online because they want the convenience, choice and competitive prices that it gives them and many just do not have the time to go to the high street to find the ideal present." The survey also found that the most popular presents to be bought online were music products and downloadable tracks.

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Navigating Your Upgraded Account

“What? You want a road map?”

It’s something you hear in old, gritty film noir movies when one of the protagonists asks too many questions. But the question is a fair one—sometimes you do need a road map, even when you don’t really want to ask for directions.

Those of you who have upgraded to the new search advertising platform have seen a lot of changes in your new account interface. While we have tried to make it as intuitive as we can, we realize changes are changes and you might want a little help getting around. We created the Upgrade Center at to help get you familiarized with all the new features and how they work.

On the home page of the Upgrade Center you will see a section entitled “Navigating Your New Account.” Here you’ll find the Flash Tutorial, a multimedia presentation that takes you through the new account interface, shows you where everything is, and how to use the different features. It takes less than eight minutes. In it, you’ll discover how your new account is structured (Campaigns, Ad groups, Keyword and Ads). It also covers your new interface and its basic tabs. These are:

Dashboard
Where you will find a summary of your account’s performance at a glance.

Campaigns
Here you will find detailed information on all of your campaigns and their performance, including your spending, click through rates, average CPC, total cost of each campaign, as well as the tools you need to manage them effectively.

Reports
This tab provides a summary of your campaign performance through a variety of analytic and financial reports. You can review reports at the campaign, ad group or keyword level.

Administration
View or edit your account information, analytics settings and tracking URL settings, your daily spending limit and so forth.

If you haven’t viewed the tutorial, we recommend you take a look at it now. In addition be sure and check out the PDF, which will show you the difference between the old search advertising platform and the new one, with all of its new features and benefits. If you need help, feel free to consult our “Have a Question?” page.

World AIDS Day
December 1 is world AIDS day http://worldaidsday.com/

Yahoo Search Marketing Bid Management Changes
Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current ‘auction PPC’ format to the new Yahoo Search Marketing ‘Estimated Average Position’ and Bid Range for Top Positions.’

Dear Advertiser,
As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.
In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:
* Estimated Average PositionThis displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.

Bid Range for Top Positions This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

To learn why we’ve made these changes and more, please see our FAQs.

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Google’s Secret Display Advertising Network Google has created a ’secret’ Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google’s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network. John Chow describes the Google Display Advertising Network: While Google won’t tell normal AdSense publishers what the revenue split on their account is, they are much more open with the display network. As a matter fact, every display network members negotiates a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee Google that they will provide a minimum amount of ad inventory each month. Publishers can serve more than the minimum amount and still receive the same CPM rate for the overage. Reporting by the display network is currently via weekly emails from Google. The information is extremely limited. The only information shown is your weekly ad impressions and page views. Take that ad impression figure, multiply it by your CPM rate and you’ll have how much you made.

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Ad Preview column for Ad Performance reports With so many ad variations available in AdWords today, it's easy to lose track of which ads or types of ads you're running in your campaigns. To help keep things straight, the Report Center team recently introduced a cool new feature called the Ad Preview column. The Ad Preview column is viewable in the HTML version of Ad Performance reports and shows your text, image, video, mobile, or local business ad alongside the ad’s performance statistics. To include the Ad Preview column in your Ad Performance report, simply check the ‘Ad Preview’ box under the Attributes section in Advanced Settings: Add or Remove Columns on the Create Report page. http://payperclick-india.blogspot.com/

Will using Website Optimizer improve my landing page quality? Using Website Optimizer to experiment with your landing page does not have any impact on your Quality Score or your landing page quality. Website Optimizer evaluates your conversion rates to tell you which marketing messages are converting most often on your landing page, whereas the Quality Score doesn't incorporate any conversion information. Please remember that once you've made a change to your landing page based on tests run with Website Optimizer, the Quality Score may change as with any other changes to your landing page. We hope this helps to clear up some of your questions about this recent change. If you have additional questions, please let us know and we'll answer as many as possible the next time we write about landing page quality. http://payperclick-india.blogspot.com/

Can a page that has a high CTR or conversion rate be considered a poor quality landing page? In short, yes. Though the Quality Score incorporates the CTR of your keyword, when our system is specifically evaluating your landing page quality, it does not consider the CTR of your keywords or any conversion tracking or Google Analytics data in the account. Instead, it's focused on the actual content and relevance of your landing page to a user who clicks on your ad and ends up on your site. It is well worth noting that not all ads with a high CTR provide a good experience for users. For example, an ad may promote a new home for sale in San Francisco for the query 'San Francisco homes', but after clicking on the ad, the user is taken to a page that shows houses in Seattle. This is not a particularly good experience for the user -- but the ad itself could still be highly relevant to the keyword, and thus is likely to have a high CTR. http://payperclick-india.blogspot.com/

Answering your landing page quality questions (part 1) On November 6, we let you know that we would soon be making changes to the way that AdWords evaluates landing page quality. These changes are now live and we'd like to follow up with a two part series to answer some of the questions that we have received. Why did you make this change right before the holiday season? As more and more holiday shoppers turn online to find gifts, we want to do everything we can to serve the most relevant and highest quality ads to our users. By making improvements to landing page quality, we're not only able to help users (who are your potential customers) find what they want, but also help you maximize your leads because your ads will no longer have to compete with ads that are providing a poor user experience. To give a bit more background, we had an internal debate about when to release these changes. We ultimately decided that since our focus is providing the most relevant advertising, it was best to launch these long-planned improvements as soon as we were ready to go, technically speaking.

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Ready for Black Friday and Cyber Monday? The day after Thanksgiving is traditionally known as "Black Friday" – the busiest shopping day of the year, and what many retailers consider the official start of the holiday season. While you're busy marking down your products in preparation for the in-store sales, don't forget to think about your online customers, too—especially since "Cyber Monday" is just a few days after Black Friday. Now would be a good time to take a look at your AdWords campaigns, and perhaps even create new Ad Groups that have keywords and ad text related to your promotional items. Be sure to use a Destination URL that takes shoppers directly to the most appropriate product page so that they can easily find your discounted products. These small adjustments to your AdWords campaigns can make quite a difference in helping you attract even more online bargain hunters to your site. Oh, and did we mention that there are only 38 more days until Christmas?

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New Features in Ads Diagnostic Tool We know that one of the most common problems you face when managing your AdWords account is trying to figure out why your ad isn't showing for a particular keyword. If that sounds familiar, you'll be glad to hear that we've released a new feature that provides one-click troubleshooting for this problem. Here's an update on the feature from Peter H. on the Ads Diagnostic Tool team: We're making the Ads Diagnostic Tool more accessible by incorporating it into the Ad Group details page. You can access this new feature via the new magnifying glass icon next to each keyword. If you are concerned that an ad is under-performing because of a particular keyword, you can point your cursor at the magnifying glass to get an instant diagnosis for that keyword. If the Ads Diagnostic Tool finds an issue that may be related to that keyword, you can receive troubleshooting suggestions by clicking the "What can I do now" link that appears inside the help bubble. If there are no issues with your keyword, the bubble will tell you that your ad is running normally on Google.com. We've also added some very useful features to the full Ads Diagnostic Tool on the Tools page. Now you can request diagnostics for ads running in a specific geographic location. Another new feature in the Ads Diagnostic Tool is a direct link to the ad preview page for specific keywords. By clicking on "Preview search results" link for each keyword, you can now view what your ad looks like and where it's showing up on the search results page without creating an impression. We hope that these improvements will make it easier for you to diagnose and resolve keyword performance issues! http://payperclick-india.blogspot.com/

We wish you a safe and wonderful Thanksgiving.

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Our warmest Thanksgiving wishes a day to give thanks and rejoice with family and friends. Those of us on the Inside AdWords crew would like to offer our thanks to you, for your continued interest, readership, support, and feedback. And before we take the next few days off for our Thanksgiving holiday, we'd like to share with you our latest holiday doodle -- a little something that's become somewhat of a tradition on the blog. :-)

Introducing Google Analytics.Sophisticated. Easy. Free. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Integrated with Adwords.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

Free.
Google Analytics is one way we invest in our advertisers and everyone else who wants to create quality content on the web. With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content.

http://www.google.com/analytics/sign_up.html

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