What click fraud looks like in 2006 “If you’d told me two years ago that I’d be talking about click fraud daily,” says a security analyst from one of the major search engines, “I’d have laughed at you, now it’s the major focus of my job.” It’s not that click fraud didn’t exist two years ago. In one form or another, click fraud has been a part of the PPC advertising scene since the earliest days of the Internet. The sheer scope of the problem has exploded in the past few years thanks in large part to the success of Google’s AdSense program. http://www.payperclicksearchengines.com/articles/84/1/Click-fraud-in-2006 http://payperclick-india.blogspot.com/

Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio. Using the sessions from SES NY as a guideline, I'm going to introduce you to what the "experts" are doing in PPC. There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay. Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there. The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the market with unique ways to help you improve your PPC results. http://www.addme.com/issue375.htm http://payperclick-india.blogspot.com/

Online retailing 'to grow 40%' Internet shopping is to undergo huge growth in the next year as more consumers are getting access to broadband connections, according to latest research. Sales over the net will reach £42 billion in 2007, up from £30 billion this year, according to the Interactive Media in Retail Group (IMRG) and online consumption is predicted to break the £7 billion barrier over the upcoming festive period. This trend supports the findings from the latest research by the Office for National Statistics which said that the fastest growing part of the retail sector was in that of non-physical stores in the last three months. Its growth of 3.3 per cent is its strongest since July 2004 and is believed to be due to increased growth by specialist internet retailers. James Roper, chief executive at IMRG, said: "The take up of broadband is one of the main factors leading this. Shopping online without broadband can be a bit of a pain, but more and more people are getting quicker connections and finding it easier to do." He added that the growth of online retailing will continue into the long-term: "There has also been impetus from the extra investment made on the supply side. Big retailers, such as John Lewis, Comet and Tesco, are seeing the benefit, but it really is only just starting." http://payperclick-india.blogspot.com/

Online retailing up 40% this Christmas Internet shopping is expected to boom this festive period as the Royal Mail predicts it will deliver 100 million items throughout the UK, some 30 million more than in the same period last year. Interactive Media in Retail Group (IMRG) estimates that Brits will spend £7 billion in the ten weeks leading up to Christmas, averaged some £4 million every hour. Research by the mail group suggests that retailers should target their products not at the iPod generation but at baby boomers as 45-54-year olds are the biggest online shoppers, having spent £724 on average in the first eight months of the year. Catherine Campbell, head of multi-channel retail at Royal Mail, said: "The traditional catalogue has also seen an evolution with the emergence of the internet retailers are increasingly using catalogues and brochures to encourage people to buy from them online." Meanwhile, James Roper, chief executive of IMRG, said that over half of Brits will buy some goods online and "some will only shop on the internet for their Christmas presents". He added: "People are shopping more online because they want the convenience, choice and competitive prices that it gives them and many just do not have the time to go to the high street to find the ideal present." The survey also found that the most popular presents to be bought online were music products and downloadable tracks.

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Navigating Your Upgraded Account

“What? You want a road map?”

It’s something you hear in old, gritty film noir movies when one of the protagonists asks too many questions. But the question is a fair one—sometimes you do need a road map, even when you don’t really want to ask for directions.

Those of you who have upgraded to the new search advertising platform have seen a lot of changes in your new account interface. While we have tried to make it as intuitive as we can, we realize changes are changes and you might want a little help getting around. We created the Upgrade Center at to help get you familiarized with all the new features and how they work.

On the home page of the Upgrade Center you will see a section entitled “Navigating Your New Account.” Here you’ll find the Flash Tutorial, a multimedia presentation that takes you through the new account interface, shows you where everything is, and how to use the different features. It takes less than eight minutes. In it, you’ll discover how your new account is structured (Campaigns, Ad groups, Keyword and Ads). It also covers your new interface and its basic tabs. These are:

Dashboard
Where you will find a summary of your account’s performance at a glance.

Campaigns
Here you will find detailed information on all of your campaigns and their performance, including your spending, click through rates, average CPC, total cost of each campaign, as well as the tools you need to manage them effectively.

Reports
This tab provides a summary of your campaign performance through a variety of analytic and financial reports. You can review reports at the campaign, ad group or keyword level.

Administration
View or edit your account information, analytics settings and tracking URL settings, your daily spending limit and so forth.

If you haven’t viewed the tutorial, we recommend you take a look at it now. In addition be sure and check out the PDF, which will show you the difference between the old search advertising platform and the new one, with all of its new features and benefits. If you need help, feel free to consult our “Have a Question?” page.