Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio. Using the sessions from SES NY as a guideline, I'm going to introduce you to what the "experts" are doing in PPC. There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay. Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there. The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the market with unique ways to help you improve your PPC results. http://www.addme.com/issue375.htm http://payperclick-india.blogspot.com/