Online retailing up 40% this Christmas Internet shopping is expected to boom this festive period as the Royal Mail predicts it will deliver 100 million items throughout the UK, some 30 million more than in the same period last year. Interactive Media in Retail Group (IMRG) estimates that Brits will spend £7 billion in the ten weeks leading up to Christmas, averaged some £4 million every hour. Research by the mail group suggests that retailers should target their products not at the iPod generation but at baby boomers as 45-54-year olds are the biggest online shoppers, having spent £724 on average in the first eight months of the year. Catherine Campbell, head of multi-channel retail at Royal Mail, said: "The traditional catalogue has also seen an evolution with the emergence of the internet retailers are increasingly using catalogues and brochures to encourage people to buy from them online." Meanwhile, James Roper, chief executive of IMRG, said that over half of Brits will buy some goods online and "some will only shop on the internet for their Christmas presents". He added: "People are shopping more online because they want the convenience, choice and competitive prices that it gives them and many just do not have the time to go to the high street to find the ideal present." The survey also found that the most popular presents to be bought online were music products and downloadable tracks.

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