5 ways MarketingSherpa's Search Benchmark Guide makes your job easier: The 2007 edition is 262-pages long, and packed with charts, tables, heatmaps, and analysis you can put to use right away to: #1. Budget more accurately for the coming year. #2. Defend your search marketing plans to the boss (or to clients if you're an agency.) #3. Compare your results to the norm, including clicks, conversions, and costs. (Also includes practical tips on measurement.) #4. Determine which SEM tests you should try to improve results for your current campaigns -- and which may not be worth the work or investment. #5. Train new staff more easily on what's proven to work in SEM.

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