Who Powers Whom? Search Providers Chart Some search engines get their results by turning to third-party "search providers" to "power" their listings. To make matters more confusing, these search providers may run their own search engine sites, as well. The chart below explains who the major providers are. Knowing who powers whom is helpful for those who are wondering which companies are "winning" in the competitive market of powering search. Information is for users visiting the US/global version of the search engines listed, unless otherwise noted. http://searchenginewatch.com/showPage.html?page=2156401 http://payperclick-india.blogspot.com/