Answering your landing page quality questions (part 1) On November 6, we let you know that we would soon be making changes to the way that AdWords evaluates landing page quality. These changes are now live and we'd like to follow up with a two part series to answer some of the questions that we have received. Why did you make this change right before the holiday season? As more and more holiday shoppers turn online to find gifts, we want to do everything we can to serve the most relevant and highest quality ads to our users. By making improvements to landing page quality, we're not only able to help users (who are your potential customers) find what they want, but also help you maximize your leads because your ads will no longer have to compete with ads that are providing a poor user experience. To give a bit more background, we had an internal debate about when to release these changes. We ultimately decided that since our focus is providing the most relevant advertising, it was best to launch these long-planned improvements as soon as we were ready to go, technically speaking.

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