Paid Search Marketing (PPC) - Best Practice Guide Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. http://www.e-consultancy.com/publications/paid-search-marketing-ppc-best-practice-guide/ http://payperclick-india.blogspot.com/