| Top 10 questions you can answer with the Search Marketing Benchmark Guide: #1. How many keywords should I be advertising under? Plus, what are my peers and competitors spending on SEO versus PPC ads? #2. Should I buy PPC ads for keyterms that I already have high organic rankings for? #3. What critical data do I need to raise ecommerce sales via search? #4. How does cost per click vary between search engines? #5. Should I worry about search engine arbitrage with my affiliates? Should I block affiliates and resellers from advertising under certain keywords? #6. How does B-to-B search marketing and budgeting differ from mass consumer marketing? #7. Do search users eyeballs look at organic or paid results mostly? Do results near the bottom of the page or on the right column get seen at all? #8. How can I measure my search campaigns more effectively? #9. What's the trend for delayed conversions? How about consumer cookie-wiping? #10. What should my conversion rates be for PPC versus SEO listings? |
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