Yahoo Search Marketing Bid Management Changes
Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current ‘auction PPC’ format to the new Yahoo Search Marketing ‘Estimated Average Position’ and Bid Range for Top Positions.’

Dear Advertiser,
As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.
In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:
* Estimated Average PositionThis displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.

Bid Range for Top Positions This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

To learn why we’ve made these changes and more, please see our FAQs.

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