A basic introduction to using PPC search engines for marketing The basic goal of any webmaster is to have his or her website found by as many searchers as possible. Any venture into online marketing involves two major tactics – Search Engine Optimization (SEO) and PPC (pay per click advertising). SEO is the art of getting your website noticed and ranked by the major search engines so it can be found by organic (natural) search enquiries. This is discussed in more detail in other sections of this website. PPC is the favored method used by many Web marketers because it usually guarantees immediate results. The aim of Pay Per Click (PPC) search engine marketing is to drive targeted traffic to your website and that’s exactly what it does if used correctly. http://payperclick-india.blogspot.com/